Fnatic winning VCT Valorant Masters Tokyo, 2023.
Fnatic X Champion - Elements lifestyle collection.
Fnatic is a professional esports organization based in London, 2004.
It’s one of the most well-known and successful esports teams in the world.
They compete across multiple games and have built a reputation for both competitive excellence and brand influence in gaming culture.
Fnatic is also a lifestyle and tech brand, with gaming gear, apparel, and partnerships with major companies like Red Bull, Sony Inzone and more.
This project is a 4-month brand refresh for Fnatic, led by the internal design team.
The restructure focused on refining Fnatic’s visual language to feel cohesive across all platforms but have a slightly refreshed feel entering the 20th year.
My focus was on the typography, layout and composition, as well as introducing patterns built from Fnatic’s new custom iconography - creating a flexible system that balances consistency with expressive brand moments.
Full brand book available upon request.
Wider team credits - Isaac Collins, Blaz Vidovic, Neil Fernando and Philip Kelly.